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~person:"Gómez-Suárez, Mónica"
~subject:"Konsumentenverhalten"
~type_genre:"Forschungsbericht"
~type_genre:"Konferenzbeitrag"
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Konsumentenverhalten
Beziehungsmarketing
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Consumer behaviour
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Hotel industry
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Hotellerie
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Internet marketing
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Facebook
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Gómez-Suárez, Mónica
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
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ECONIS (ZBW)
2
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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