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~person:"Gödde, Lutz"
~person:"Mayer, Ralf U."
~subject:"Markenartikel"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Markenartikel
Marketing management
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Marketingmanagement
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Marktforschung
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Produktpositionierung
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Gödde, Lutz
Mayer, Ralf U.
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Baumgarth, Carsten
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ECONIS (ZBW)
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Produktpositionierung unter Anwendung multidimensionaler Skalierungsverfahren dargestellt am Beispiel für deutsche Buttermarken in der Bundesrepublik Deutschland
Gödde, Lutz
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013264067
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Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
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