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~person:"Günter, Bernd"
~person:"Petersen, J. Andrew"
~subject:"Customer acquisition"
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Customer acquisition
Kundenwert
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Günter, Bernd
Petersen, J. Andrew
Bonfrer, Andre
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Drèze, Xavier
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Heitmann, Mark
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Kreutzer, Ralf T.
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Journal of marketing
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ECONIS (ZBW)
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Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
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