//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gaßner, Hans-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbefunk"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Hörfunkwerbung
2
Radio advertising
2
Werbewirkung
2
Deutschland
1
Fernsehwerbung
1
Germany
1
Television advertising
1
Viral marketing
1
Virales Marketing
1
Visual perception
1
Visuelle Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
German
2
Author
All
Gaßner, Hans-Peter
Schmidtke, Richard
7
Germano, Fabrizio
6
Popescu, Ioana
6
Dukes, Anthony
5
Hainer, Wolfgang
5
Araman, Victor F.
4
Gal-Or, Esther
4
Meier, Martin
4
Neuner, Michael
4
Raab, Gerhard
4
Reinares-Lara, Eva
4
Araman, Victor
3
Bates, Stephen
3
Calli, Meltem Kiygi
3
Caspar, Mirko
3
Diamond, Edwin
3
Franses, Philip Hans
3
Hansen, Flemming
3
Kempe, David
3
Macklin, M. C.
3
Martín-Santana, Josefa D.
3
Peuckert, Carsten Leonhard
3
Roson, Roberto
3
Rothschild, Michael
3
Sepstrup, Preben
3
Sieglerschmidt, Sebastian
3
Stelzer, Matthias
3
Wilbur, Kenneth C.
3
Wimmer, Frank
3
Xu, Linli
3
Bachem, Christian
2
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Butler, Michael R.
2
Cohen, Justin
2
Craton, Lincoln G.
2
Dagnaud, Monique
2
Dave, Dhaval
2
Drees, Joachim
2
more ...
less ...
Published in...
All
Media-Perspektiven
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
2
Multiplikatoreffekte mit Radiowerbung : Ergebnisse einer Repräsentativbefragung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2008
)
12
,
pp. 635-641
Persistent link: https://www.econbiz.de/10003792914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->