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~person:"Gabrielli, Veronica"
~person:"Givon, Moshe"
~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~person:"Stöttinger, Barbara"
~subject:"Market research"
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Product counterfeiting
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Gabrielli, Veronica
Givon, Moshe
Penz, Elfriede
Stumpf, Stephen A.
Stöttinger, Barbara
Baghi, Ilaria
1
Borah, Sourav Bikash
1
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The journal of brand management : an international journal
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Psychology & marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
2
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
3
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
4
Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe
- In:
Technological forecasting & social change : an …
55
(
1997
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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