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~person:"Gabrielli, Veronica"
~person:"Khan, Sameeullah"
~person:"Patel, Ashok Kumar"
~subject:"Brand image"
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Brand image
Consumer behaviour
9
Konsumentenverhalten
9
Product counterfeiting
9
Produktpiraterie
9
Luxury goods
8
Luxusgüter
8
Markenimage
7
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Counterfeit luxury brands
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Counterfeit luxury consumption
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Counterfeit; ray-ban sunglasses
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Gabrielli, Veronica
Khan, Sameeullah
Patel, Ashok Kumar
Bian, Xuemei
5
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3
Grappi, Silvia
3
Moutinho, Luiz
3
Penz, Elfriede
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The journal of product & brand management
3
Journal of advances in management research : JAMR
1
Journal of global fashion marketing : JGfM
1
Luxury marketing : a challenge for theory and practice
1
The journal of brand management : an international journal
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Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes
Patel, Ashok Kumar
;
Anurag Singh
;
Parayitam, Satyanarayana
- In:
Journal of advances in management research : JAMR
20
(
2023
)
2
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014305239
Saved in:
3
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
4
The relationship between functional theory of attitudes and purchase intention of counterfeit luxury sunglasses : a moderated moderated-mediation conditional model
Anurag Singh
;
Patel, Ashok Kumar
;
Parayitam, Satyanarayana
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 304-327
Persistent link: https://www.econbiz.de/10013410694
Saved in:
5
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
6
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
7
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
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