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~person:"Gabrielsson, Peter"
~person:"O'Reilly, Daragh"
~subject:"Brand management"
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Gabrielsson, Peter
O'Reilly, Daragh
Baumgarth, Carsten
77
Binckebanck, Lars
9
Schmidt, Holger J.
9
Boltz, Dirk-Mario
6
Henseler, Jörg
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Lohrisch, Nicole
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Kristal, Samuel
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Arts marketing : an international journal ; AM
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How classical and entrepreneurial brand management increases the performance of internationalising SMEs?
Kusi, Samuel Yaw
;
Gabrielsson, Peter
;
Baumgarth, Carsten
- In:
Journal of world business : JWB
57
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013342650
Saved in:
2
Guest editorial: Brands in the arts and culture sector
Baumgarth, Carsten
;
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 2-9
Persistent link: https://www.econbiz.de/10010431511
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