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~person:"Galamba Marreiros, Cristina"
~subject:"Sales promotion"
~subject:"USA"
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Beziehungsmarketing
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Galamba Marreiros, Cristina
Chandon, Pierre
4
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Hutchinson, J. W.
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Aykaç, Ömer Sezai
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The journal of applied business research
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ECONIS (ZBW)
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Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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