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~person:"Galarraga, Ibon"
~person:"Jullien, Véronik"
~person:"Skorpil, Bernd"
~person:"Szelig, Michael"
~subject:"Reifen"
~type_genre:"Thesis"
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Push und pull in der Markenpolitik : ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
Szelig, Michael
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1996
Persistent link: https://www.econbiz.de/10000553138
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