Akpoyomare, Oghojafor Ben; Adeosun, Ladipo Patrick Kunle; … - In: International Journal of Management and Sustainability 1 (2012) 2, pp. 53-65
The increasing rate of the incidence of globalization of market, and the attendant intense competition amongst local business organizations in rapidly developing economies has taken a shift from price competition strategy (to avoid price war) to non-price competition strategy in terms of...