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~person:"Gao, Fei"
~subject:"Multikanalvertrieb"
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Channel strategies and marketing mix in a connected world
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New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
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