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~person:"Gao, Li"
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Ability readiness
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Artificial intelligence stimuli
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Gao, Li
Li, Fusheng
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The impact of artificial intelligence stimuli on customer engagement and value co-creation : the moderating role of customer ability readiness
Gao, Li
;
Li, Gang
;
Tsai, Fusheng
;
Gao, Chen
;
Zhu, Mengjiao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014313379
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