//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gao, Zhihong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fast-food restaurant"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
China
1
Discourse theory
1
Diskurstheorie
1
Fast-food industry
1
Markenführung
1
McDonald’s
1
Schnellgastronomie
1
agency
1
brand meaning
1
discourse analysis
1
macromarketing
1
structure
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gao, Zhihong
Ashenfelter, Orley
16
Jurajda, Štěpán
9
Prybutok, Victor R.
8
Qin, Hong
6
Royle, Tony
6
Bütikofer, Aline
5
Frisvold, David E.
5
Karbownik, Krzysztof
5
Krueger, Alan B.
5
Toivanen, Otto
5
Waterson, Michael
5
Abrahamsson, Sara
4
Courtemanche, Charles
4
Hirsch, Barry T.
4
Katz, Lawrence F.
4
Mookerjee, Sulagna
4
Schneider, Willy
4
Tommasi, Denni
4
Zelenska, Tetyana
4
Ater, Itai
3
Burton, Scot
3
Daniele, Gianmarco
3
Dant, Rajiv P.
3
Grünhagen, Marko
3
Howlett, Elizabeth
3
Jimenez-Gomez, David
3
Kaufman, Bruce E.
3
Ouayogodé, Mariétou
3
Price, Michael
3
Ropponen, Olli
3
Sault, Joanne
3
Ababneh, Khaldoun I.
2
Anderson, Michael L.
2
Ashenfelter, Orley C.
2
Beard, Alison
2
Beere, Rosalind
2
Bhanot, Sandeep
2
Currie, Janet
2
DellaVigna, Stefano
2
DiPietro, Robin B.
2
more ...
less ...
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the golden arches in China : the Chinese discourse on McDonald’s between 1978 and 2012
Gao, Zhihong
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10010227834
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->