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~person:"García-Arca, Jesús"
~person:"Lunardo, Renaud"
~person:"Vaih-Baur, Christina"
~subject:"Package design"
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García-Arca, Jesús
Lunardo, Renaud
Vaih-Baur, Christina
Karmasin, Helene
3
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International journal of manufacturing technology and management
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Journal of consumer behaviour
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
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ECONIS (ZBW)
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
3
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
4
Packaging as AIDS for implementing Information and Communications Technologies (ICTs) : adoption in the Spanish food sector
García-Arca, Jesús
;
Prado-Prado, J. Carlos
- In:
International journal of manufacturing technology and …
16
(
2009
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10003820086
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