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~person:"Garcia, Rosanna"
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Garcia, Rosanna
Bardhi, Fleura
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Overcoming consumer resistance to innovation
Garcia, Rosanna
;
Bardhi, Fleura
;
Friedrich, Colette
- In:
MIT sloan management review
48
(
2006/07
)
4
,
pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
Saved in:
2
MARKETING - Overcoming Consumer Resistance to Innovation - Under the right circumstances, industry initiatives involving "coopetition" among competitors can reduce customers' reluc...
Garcia, Rosanna
;
Bardhi, Fleura
;
Friedrich, Colette
- In:
MIT sloan management review
48
(
2007
)
4
,
pp. 82-95
Persistent link: https://www.econbiz.de/10007757758
Saved in:
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