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~person:"Gartner, William B."
~person:"Hatch, Mary Jo"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Congress Report"
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Entrepreneurial narrative and a science of the imagination
Gartner, William B.
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 613-627
Persistent link: https://www.econbiz.de/10003492967
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2
The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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