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~person:"Gatermann, Gregor"
~person:"Koch, Oliver Francis"
~subject:"Agentenbasierte Modellierung"
~subject:"Verkaufsförderung"
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Agentenbasierte Modellierung
Verkaufsförderung
Personalization
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Sales promotion
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Consumer behaviour
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Gatermann, Gregor
Koch, Oliver Francis
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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2
Effizienter verkaufen durch persönlichkeitsbezogene Produktempfehlungen
Huber, Frank
;
Matthes, Isabel
;
Vollhardt, Kai
; …
-
2006
Persistent link: https://www.econbiz.de/10003406493
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