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~person:"Gatignon, Hubert A."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliografie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
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5
Marketing
3
Marketing management
3
Marketingmanagement
3
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2
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2
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1
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1
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1
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Gatignon, Hubert A.
Bruhn, Manfred
21
Meffert, Heribert
21
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Homburg, Christian
13
Pepels, Werner
13
Wiedmann, Klaus-Peter
11
Albers, Sönke
10
Fritz, Wolfgang
10
Kleinaltenkamp, Michael
10
Franses, Philip Hans
9
Hippner, Hajo
8
Backhaus, Klaus
7
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Meyer, Jörn-Axel
6
Zerres, Michael P.
6
Diller, Hermann
5
Esch, Franz-Rudolf
5
Nufer, Gerd
5
Pilarczyk, Bogna
5
Plinke, Wulff
5
Tomczak, Torsten
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Engelhardt, Werner Hans
4
Hansen, Ursula
4
Herstatt, Cornelius
4
Hildebrandt, Lutz
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Kirchgeorg, Manfred
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Melewar, T. C.
4
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
3
R&D / INSEAD / INSEAD
2
AMS review : official publication of the Academy of Marketing Science
1
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
3
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future"
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001635266
Saved in:
4
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
5
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
Saved in:
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