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~person:"Gatignon, Hubert A."
~type_genre:"Bibliografie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Gatignon, Hubert A.
Meffert, Heribert
65
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31
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30
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28
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27
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
Special issue: a marketing perspective on business models
Gatignon, Hubert A.
(
ed.
);
Lecocq, Xavier
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011824737
Saved in:
3
Commentary on Peter Leeflang and Dick Wittink's "Building models for marketing decisions: past, present and future"
Gatignon, Hubert A.
-
2000
Persistent link: https://www.econbiz.de/10001635266
Saved in:
4
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
5
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
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