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~person:"Gaul, Wolfgang"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Market research"
~type_genre:"Festschrift"
~type_genre:"Sammelwerk"
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Market research
Marketing
12
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11
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11
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11
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11
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2
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21.06.1987
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Gaul, Wolfgang
Kotler, Philip
Malhotra, Naresh K.
Sheth, Jagdish N.
6
Albers, Sönke
5
Fitchett, James
5
Herrmann, Andreas
5
Günter, Bernd
4
Helm, Sabrina
4
Keller, Bernhard
4
Klein, Hans-Werner
4
Arsel, Zeynep
3
Bauer, Hans H.
3
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3
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Garczarczyk, Józef
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Gustafsson, Anders
3
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3
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3
Parvatiyar, Atul
3
Pepels, Werner
3
Tuschl, Stefan
3
Wang, Yonggui
3
Wind, Yoram
3
Dash, Manoj Kumar
2
Diller, Hermann
2
Drees, Norbert
2
Dreyer, Marcus
2
Eisend, Martin
2
Green, Paul E.
2
Hildebrandt, Lutz
2
Holzmüller, Hartmut H.
2
Horváth, Péter
2
Hörschgen, Hans
2
Kaas, Klaus Peter
2
Kassarjian, Harold H.
2
Kumar, Anil
2
Maclaran, Pauline
2
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2
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SAGE library in marketing
7
Entscheidungsunterstützung für ökonomische Probleme
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Studies in classification, data analysis, and knowledge organization
1
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ECONIS (ZBW)
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1
Marketing
research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
2
Wissensbasierte
Marketing
-Datenanalyse : das WIMDAS-Projekt
Gaul, Wolfgang
(
ed.
);
Schader, Martin
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013389669
Saved in:
3
Fundamentals of
marketing
research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
4
Fundamentals of
marketing
research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
5
Fundamentals of
marketing
research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
6
Fundamentals of
marketing
research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
7
Fundamentals of
marketing
research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
8
Fundamentals of
marketing
research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
9
Fundamentals of
marketing
research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
10
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
Gaul, Wolfgang
(
contributor
);
Pfeifer, Dietmar
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000919184
Saved in:
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