Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella - In: Journal of Business Strategy 38 (2017) 4, pp. 38-46
tapping into the emerging base-of-the-pyramid markets. Design/methodology/approach This study uses a qualitative, multi …-case research design with 20 organizations tapping into the water market at the base-of-the-pyramid. Findings This paper explores … their business models financially more sustainable in base-of-the-pyramid markets. Social implications The water sector …