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~person:"Geiß, Michael R."
~type_genre:"Thesis"
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Marketing‐Konzeption zur Rückgewinnung ausgewählter Einzelhandelskunden : ein Relationship Management‐Ansatz am Beispiel des deutschen Buchhandels
Geiß, Michael R.
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2016
Persistent link: https://www.econbiz.de/10011414886
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