Geib, Malte; Kolbe, Lutz M.; Brenner, Walter - In: Journal of Enterprise Information Management 19 (2006) 6, pp. 591-607
Purpose – The aim of this paper is to identify key issues and successful patterns of collaborative customer relationship management (CRM) in financial services networks. Design/methodology/approach – The study takes the form of a multi‐case analysis. Findings – The paper finds that key...