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~person:"Geigenmüller, Anja"
~person:"Hong, Hae-jung"
~person:"Stritzki, Thorsten"
~type_genre:"Case study"
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
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