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~person:"Geiger, Ingmar"
~person:"Gil Lafuente, Ana María"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
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Business-to-business marketing
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Geiger, Ingmar
Gil Lafuente, Ana María
Kleinaltenkamp, Michael
29
Backhaus, Klaus
10
Pepels, Werner
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Baumgarth, Carsten
9
Plinke, Wulff
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Voeth, Markus
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Weiber, Rolf
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Klug, Matthias
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Valla, Jean-Paul
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Woodside, Arch G.
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Belz, Christian
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Binckebanck, Lars
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Büschken, Joachim
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Diller, Hermann
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Engelhardt, Werner Hans
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Fließ, Sabine
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Freiling, Jörg
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Keller, Kevin Lane
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Business relationship management and marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
2
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
3
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010419775
Saved in:
4
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
5
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
6
Strategies of business relationship management
Geiger, Ingmar
-
2015
Persistent link: https://www.econbiz.de/10010423225
Saved in:
7
Fundamentals of business-to-business marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
Saved in:
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