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~person:"Geiger, Ingmar"
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Geiger, Ingmar
Esch, Franz-Rudolf
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Innovative Markenführung und -implementierung
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Werte- und verhaltensbasierte Marktsegmentierung und Markenpositionierung mit dem RB Profiler
Geiger, Ingmar
;
Bode, Christian
;
Frese, Tobias
; …
- In:
Innovative Markenführung und -implementierung
,
(pp. 191-212)
.
2011
Persistent link: https://www.econbiz.de/10009349230
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