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~person:"Gemeinder, Kai"
~person:"Kim, Jeeyoon"
~person:"Séguin, Benoit"
~subject:"1998-2006"
~subject:"China"
~subject:"Kanada"
~subject:"Leadership style"
~subject:"Markenimage"
~subject:"Profisport"
~subject:"Sports marketing"
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Search: subject_exact:"Großveranstaltung"
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1998-2006
China
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Leadership style
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Großveranstaltung
10
Sportmarketing
6
Sport
5
Sport event
5
Sports
5
Sportveranstaltung
5
Guerilla marketing
3
Guerilla-Marketing
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Gemeinder, Kai
Kim, Jeeyoon
Séguin, Benoit
O'Reilly, Norm
8
Nadeau, John
5
Parent, Milena M.
5
Heslop, Louise A.
4
Liu, Dongfeng
4
Preuß, Holger
4
Baade, Robert A.
3
Matheson, Victor A.
3
Alexandris, Kostas
2
Armenakyan, Anahit
2
Assaker, Guy
2
Birkendorf, Tobias
2
Bodet, Guillaume
2
Breiter Terry, Deborah
2
Brown, Graham
2
Choi, J. Andrew
2
Cornwell, T. Bettina
2
Czech, Michaela
2
Desbordes, Michel
2
Drengner, Jan
2
Dreyer, Axel
2
Fairley, Sheranne
2
Falter, Jean-Marc
2
Ferreira, Luciana Brandão
2
Firgo, Matthias
2
Garay Tamajón, Luis Alfonso
2
Giraldi, Janaina de Moura Engracia
2
Hahm, Jeeyeon
2
Jensen, Jonathan A.
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Jeong, Yunduk
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Krüger, Arnd
2
Li, Mimi
2
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2
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International journal of sport management and marketing : IJSMM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asian business & management
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Sport management review
1
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ECONIS (ZBW)
9
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
3
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
4
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
5
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
6
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
7
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
8
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
9
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
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