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~person:"Gemeinder, Kai"
~person:"Séguin, Benoit"
~person:"Wagner, Gert G."
~subject:"1998-2006"
~subject:"China"
~subject:"Kanada"
~subject:"Leadership style"
~subject:"Markenimage"
~subject:"Profisport"
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Gemeinder, Kai
Séguin, Benoit
Wagner, Gert G.
Nadeau, John
5
O'Reilly, Norm
5
Heslop, Louise A.
4
Parent, Milena M.
4
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Asian business & management
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DIW Wochenbericht
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
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1
Peking-Olympiade: keine Rechnung, die aufgeht: Kommentar
Wagner, Gert G.
- In:
DIW Wochenbericht
75
(
2008
)
31
,
pp. 448
Persistent link: https://www.econbiz.de/10011601858
Saved in:
2
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
3
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
4
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
5
Peking-Olympiade : keine Rechnung, die aufgeht
Wagner, Gert G.
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
75
(
2008
)
31
,
pp. 448
Persistent link: https://www.econbiz.de/10003736211
Saved in:
6
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
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