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~person:"Gemeinder, Kai"
~subject:"1998-2006"
~subject:"China"
~subject:"Leadership style"
~subject:"Markenimage"
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Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
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