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~person:"Gemser, Gerda"
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Exploration and exploitation activities for design innovation
Tabeau, Kasia
;
Gemser, Gerda
;
Hultink, Erik J.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 203-225
Persistent link: https://www.econbiz.de/10011707518
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