//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gensler, Sonja"
~subject:"Customer retention"
~subject:"Online-Marketing"
~subject:"Unternehmen"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer acquisition"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer retention
Online-Marketing
Unternehmen
Virales Marketing
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Customer acquisition
1
Internet marketing
1
Konsumentenverhalten
1
Kundengewinnung
1
Markenführung
1
Relationship marketing
1
Social Web
1
Social web
1
Werbewirkung
1
Werbung
1
brand building
1
customer acquisition
1
social media
1
traditional advertising
1
vector autoregressive modeling
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gensler, Sonja
Fink, Klaus-J.
6
Fader, Peter
3
Schwartz, Eric M.
3
Bradlow, Eric T.
2
Chintagunta, Pradeep K.
2
Heinrich, Stephan
2
Kreuter, Dirk
2
Livne, Gilad
2
Nam, Sungjoon
2
Robier, Johannes
2
Sundbo, Jon
2
Sørensen, Flemming
2
Talmor, Eli
2
Abolhassan, Ferri
1
Agnihotri, Raj
1
Alavi, Sascha
1
Albadvi, Amir
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Bargfrede, Jan
1
Barnes, Donald C.
1
Bayón, Tomás
1
Benlian, Alexander
1
Bonfrer, André
1
Bradlow, Eric
1
Brettel, Malte
1
Breuer, Ralph
1
Carolin, Bock
1
Chang, Woojung
1
Chen, Chih-chien
1
Cho, Wooje
1
Drèze, Xavier
1
Duan, Yunan
1
Einav, Liran
1
Engelen, Monika
1
Giese, Andreas
1
Gouthier, Matthias
1
Guba, Jan Helge
1
Harzem, Kerstin
1
more ...
less ...
Published in...
All
Journal of marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->