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~person:"Gensler, Sonja"
~subject:"Electronic banking"
~subject:"Relationship marketing"
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Gensler, Sonja
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Electronic retailing
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Journal of business research : JBR
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ECONIS (ZBW)
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Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja
;
Leeflang, Peter
;
Skiera, Bernd
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
Saved in:
2
Empfehlungssysteme als Grundlage zur Personalisierung im Electronic Retailing
Gensler, Sonja
;
Skiera, Bernd
- In:
Electronic retailing
,
(pp. 239-264)
.
2002
Persistent link: https://www.econbiz.de/10001679115
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