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~person:"Gentzkow, Matthew Aaron"
~person:"Hess, Thomas"
~person:"Katona, Zsolt"
~source:"econis"
~subject:"Mass Customization"
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Je individueller, desto besser? : ein Ansatz zur Bestimmung des angemessenen Individualisierungsgrades digitaler Medienprodukte
Lehrer, Christiane
;
Hess, Thomas
;
Rauscher, Barbara
; …
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
7
(
2010
)
1
,
pp. 10-18
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