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~person:"Gentzkow, Matthew Aaron"
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Gentzkow, Matthew Aaron
Mukherjee, Arijit
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre H.
;
Gentzkow, …
- In:
The American economic review
102
(
2012
)
6
,
pp. 2472-2508
Persistent link: https://www.econbiz.de/10009710995
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The evolution of brand preferences : evidence from consumer migration
Bronnenberg, Bart J.
;
Dube, Jean-Pierre H.
;
Gentzkow, …
-
2010
Persistent link: https://www.econbiz.de/10008991105
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