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~person:"George, Ajimon"
~person:"Liébana-Cabanillas, Francisco"
~subject:"Intention to forward"
~type_genre:"Article in journal"
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The role of customer online brand experience in customers' intention to forward online company-generated content : the case of the Islamic online banking sector in Palestine
Yasin, Mahmoud
;
Liébana-Cabanillas, Francisco
;
Porcu, Lucia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132223
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