Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-24
explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative … research design. The data were collected from 50 participants (23 males and 27 females) who have reported engaging in YouTube … product, distinctiveness, and creativity). From the results, it can be observed that YouTube users have both positive and …