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~person:"Georgi, Dominik"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Economic effectiveness"
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Economic effectiveness
Beziehungsmarketing
56
Relationship marketing
56
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11
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8
Dienstleistungsqualität
8
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Georgi, Dominik
Sheth, Jagdish N.
Bruhn, Manfred
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Wirtschaftlichkeit des Kundenbindungsmanagements
Bruhn, Manfred
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 643-675)
.
2008
Persistent link: https://www.econbiz.de/10003597795
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2
Kundenbezogene Wirtschaftlichkeitsanalyse des Qualitätsmanagements für Dienstleistungen : Konzept, Modellrechnung und Fallbeispiel
Bruhn, Manfred
- In:
Marketing : ZFP ; journal of research and management
20
(
1998
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001242334
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