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~person:"Georgi, Dominik"
~subject:"Economic effectiveness"
~type_genre:"Aufsatz im Buch"
~type_genre:"Forschungsbericht"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Wirtschaftlichkeit des Kundenbindungsmanagements
Bruhn, Manfred
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 643-675)
.
2008
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