Paltayian, George N.; Georgiou, Andreas C.; Gotzamani, … - In: International Journal of Bank Marketing 30 (2012) 7, pp. 527-547
Purpose – The purpose of this paper is to propose a quality function deployment analytic hierarchy process (QFD‐AHP) framework to improve quality and competitive positioning within the financial services context. The applicability of the model is demonstrated through a case study....