//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~subject:"USA"
~subject:"United States"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
United States
International marketing
5
Internationales Marketing
5
Brand
1
Brand management
1
Brasilien
1
Brazil
1
China
1
Einzelhandel
1
Emerging economies
1
Ereignisstudie
1
Event study
1
Firm performance
1
Foreign language
1
France
1
Frankreich
1
Fremdsprache
1
Globalisierung
1
Globalization
1
Institutional economics
1
Institutional infrastructure
1
Institutionelle Infrastruktur
1
Institutionenökonomik
1
International market entry
1
Internationaler Markteintritt
1
Japan
1
Markenartikel
1
Markenführung
1
Marketing cooperation
1
Marketing management
1
Marketingkooperation
1
Marketingmanagement
1
Multinationales Unternehmen
1
Pharmaceutical industry
1
Pharmaindustrie
1
Retail trade
1
Rules of origin
1
Schwedisch
1
Schweiz
1
Schwellenländer
1
Strategic alliance
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Lehrbuch
5
Textbook
5
Glossar enthalten
4
Glossary included
4
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
more ...
less ...
Language
All
English
1
Author
All
Geringer, John Michael
Ghauri, Pervez N.
Cavusgil, S. Tamer
2
Solberg, Carl Arthur
2
Applbaum, Kalman
1
Bao, Yeqing
1
Bird, Robert
1
Bith-Hong, Ling
1
Brouthers, Lance E.
1
Brouthers, Lance Eliot
1
Cassière, François
1
Chandra, Aruna
1
Chao, Chiang-nan
1
Cuffaro, Nadia
1
De Filippis, Fabrizio
1
Diehl, Sandra
1
Douglas, Susan P.
1
Duchmann, Christian
1
Griffith, David A.
1
Guilloux, Véronique
1
Ha, J. B.
1
Hennart, Jean-François Marie André
1
Jain, Subhash C.
1
Kim, Minjeong
1
Kotabe, Masaaki
1
Li, Tiger
1
Magnusson, Peter
1
Matulich, Erika
1
McGregor, Lyn
1
Meise, Jan Niklas
1
Mizuno, Makoto
1
Mueller, Barbara
1
Nakos, George
1
Nes, Erik B.
1
Nevin, John R.
1
Noireaux, Virginie
1
Okazaki, Shinataro
1
Pentina, Iryna
1
Petersen, Anita
1
Plinke, Wulff
1
Potocki, James
1
more ...
less ...
Published in...
All
International business strategy : theory and practice
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->