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~person:"Germelmann, Claas Christian"
~subject:"Lifestyle"
~subject:"lifestyle"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
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Lifestyle
lifestyle
Consumer behaviour
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Germelmann, Claas Christian
Opaschowski, Horst W.
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Grunert, Klaus G.
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Gröppel-Klein, Andrea
4
Hildebrandt, Alexandra
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
(
contributor
); …
-
2005
showing different
lifestyle
themes. …
Persistent link: https://www.econbiz.de/10003088938
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2
Is specific consumer behaviour influenced by terminal values or does yellow press set the tone?
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10001985950
Saved in:
3
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10002573494
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