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~person:"Germroth, Gloria"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Germroth, Gloria
Burmann, Christoph
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Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
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Germroth, Gloria
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2022
Persistent link: https://www.econbiz.de/10012802135
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