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~person:"Gerpott, Torsten J."
~person:"Wirtz, Bernd W."
~subject:"Consumer behaviour"
~type:"article"
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Consumer behaviour
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Gerpott, Torsten J.
Wirtz, Bernd W.
Merkle, Wolfgang
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
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2
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
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