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~person:"Geuens, Maggie"
~subject:"Werbepsychologie"
~type_genre:"Graue Literatur"
~type_genre:"Mikroform"
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Werbepsychologie
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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