Geyskens, Kelly; Dewitte, Siegfried; Pandelaere, Mario; … - In: Journal of Consumer Research 35 (2008) 4, pp. 600-610
People are often exposed to actionable food temptations (i.e., an immediate opportunity to consume, like when friends offer cookies) and nonactionable food temptations (i.e., no immediate consumption opportunity, like ads for chocolate). The results of three experiments suggest that prior...