//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Hancer, Murat"
~person:"Johansson, Johny K."
~subject:"Foreign language"
~subject:"Markenartikel"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Foreign language
Markenartikel
International marketing
20
Internationales Marketing
20
Brand
8
Brand management
6
Markenführung
6
USA
5
United States
5
Consumer behaviour
3
International market entry
3
Internationaler Markteintritt
3
Konsumentenverhalten
3
Arbeitsverhalten
2
Brand citizenship behaviors
2
Brand image
2
Ereignisstudie
2
Event study
2
Firm performance
2
France
2
Frankreich
2
Fremdsprache
2
Globalisierung
2
Globalization
2
Internal branding
2
Japan
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Pharmaceutical industry
2
Pharmaindustrie
2
Rules of origin
2
Strategic alliance
2
Strategische Allianz
2
Transnational corporation
2
Unternehmenserfolg
2
Ursprungsregeln
2
Welt
2
Work behaviour
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
3
Book section
3
Market information
1
Marktinformation
1
Language
All
English
8
Author
All
Ghauri, Pervez N.
Hancer, Murat
Johansson, Johny K.
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
3
Sichtmann, Christina
3
Steenkamp, Jan-Benedict E. M.
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Coulter, Robin A.
2
De Mattos, Claudio
2
Erkmen, Ezgi
2
Halkias, Georgios
2
Llonch-Andreu, Joan
2
Papadopoulos, Nicolas G.
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Salciuviene, Laura
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Strebinger, Andreas
2
Streder, Ruth Salomea
2
Strizhakova, Yuliya
2
Supphellen, Magne
2
Torelli, Carlos J.
2
Vescovi, Tiziano
2
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Abratt, Russell
1
Abu Gharara, Sahar Raafat
1
Afshardoost, Mona
1
Agbonifoh, Barnabas Aigbojie
1
Agnihotri, Arpita
1
Agnoli, Lara
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
more ...
less ...
Published in...
All
Handbook of research in international marketing
2
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
Multidisciplinary insights from new AIB fellows
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How internal branding process really pays off through brand trust
Erkmen, Ezgi
;
Hancer, Murat
;
Leong, Jerrold K.
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
Saved in:
2
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
3
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
6
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
8
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->