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~person:"Ghauri, Pervez N."
~person:"Johansson, Johny K."
~subject:"Foreign language"
~subject:"Markenartikel"
~subject:"United States"
~type:"article"
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Markenartikel
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International marketing
18
Internationales Marketing
18
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5
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4
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4
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3
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Ghauri, Pervez N.
Johansson, Johny K.
Diamantopoulos, Adamantios
9
Westjohn, Stanford A.
6
Cavusgil, S. Tamer
5
Davvetas, Vasileios
5
Magnusson, Peter
5
Zdravkovic, Srdan
4
Bello, Daniel C.
3
Coulter, Robin A.
3
Di Benedetto, C. Anthony
3
Kotabe, Masaaki
3
Mueller, Barbara
3
Schlegelmilch, Bodo B.
3
Sichtmann, Christina
3
Steenkamp, Jan-Benedict E. M.
3
Strizhakova, Yuliya
3
Aashish, Kumar
2
Alden, Dana
2
Bengtsson, Anders
2
Brouthers, Lance Eliot
2
Calantone, Roger J.
2
De Mattos, Claudio
2
Diehl, Sandra
2
Dimofte, Claudiu V.
2
Douglas, Susan P.
2
Erkmen, Ezgi
2
Gelbrich, Katja
2
Grub, Phillip D.
2
Halkias, Georgios
2
Hancer, Murat
2
Hobbs, Jill E.
2
Javalgi, Rajshekhar G.
2
Jean, Ruey-Jer Bryan
2
Kerr, William A.
2
Kim, Daekwan
2
Krohmer, Harley
2
Kumar, V.
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
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Handbook of research in international marketing
2
International business strategy : theory and practice
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
Multidisciplinary insights from new AIB fellows
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ECONIS (ZBW)
10
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
6
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
10
Global brands: does familiarity breed contempt?
Johansson, Johny K.
;
Ronkainen, Ilkka A.
- In:
Handbook of research in international marketing
,
(pp. 279-293)
.
2003
Persistent link: https://www.econbiz.de/10001803904
Saved in:
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