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~person:"Ghauri, Pervez N."
~person:"Johansson, Johny K."
~subject:"Foreign language"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Book section"
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Markenartikel
International marketing
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Internationales Marketing
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Ghauri, Pervez N.
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Handbook of research in international marketing
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Multicultural perspectives in customer behaviour
1
Multidisciplinary insights from new AIB fellows
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Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
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2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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3
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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