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~person:"Ghauri, Pervez N."
~person:"Sander, Matthias"
~subject:"International market entry"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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International market entry
Markenartikel
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Internationales Marketing
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Theorie
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Ghauri, Pervez N.
Sander, Matthias
Ronkainen, Ilkka A.
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Czinkota, Michael R.
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Kotabe, Masaaki
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Zentes, Joachim
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Daniels, John Day
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Alon, Ilan
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Entrepreneurship in international marketing
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Heidelberger betriebswirtschaftliche Studien
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International business strategy : theory and practice
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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Der Wert internationaler Marken : ein Ansatz zu seiner Bestimmung auf Basis der hedonischen Theorie
Sander, Matthias
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1994
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