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~person:"Ghauri, Pervez N."
~subject:"Asien"
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~subject:"United States"
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Brand management
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Ghauri, Pervez N.
Czinkota, Michael R.
12
Diamantopoulos, Adamantios
12
Ronkainen, Ilkka A.
12
Cavusgil, S. Tamer
8
Schlegelmilch, Bodo B.
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Minor, Michael
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Steenkamp, Jan-Benedict E. M.
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Strebinger, Andreas
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Westjohn, Stanford A.
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Batra, Rajeev
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Magnusson, Peter
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Alden, Dana
5
Ball, Donald A.
5
Coulter, Robin A.
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Davvetas, Vasileios
5
Geringer, John Michael
5
Keegan, Warren J.
5
Samiee, Saeed
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Strizhakova, Yuliya
5
Swoboda, Bernhard
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Torelli, Carlos J.
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Ahlert, Dieter
4
Bello, Daniel C.
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Brouthers, Lance Eliot
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Douglas, Susan P.
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Jain, Subhash C.
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Jin, Byoungho
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Kumar, V.
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McCarthy, Edmund Jerome
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Mueller, Barbara
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Ozsomer, Aysegul
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International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
7
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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